Quandoo started as a B2C marketplace, connecting millions of diners with restaurants. But when COVID reshaped the industry, restaurants urgently needed digital tools to manage reservations and operations. This drove the creation of Quandoo for Restaurants — a dedicated B2B brand designed to serve the hospitality industry.

I was responsible for building this brand identity from the ground up, shaping how Quandoo communicates with restaurant partners:

Brand Identity & Guidelines — developed logo, typography, color palette, and usage system that clearly distinguished B2B while staying tied to the parent brand.

Look & Feel — created a visual language that is professional, approachable, and easy to understand for time-pressed restaurateurs.

Sales & Marketing Collateral — presentation templates, pitch decks, digital campaigns, social content, and event merchandise.

Cross-Team Collaboration — worked closely with Sales and Customer Success teams to understand restaurant workflows, pain points, and buying behaviors. This insight guided the design approach, ensuring that complex technology was communicated clearly but impactful.

I produced a series of videos for Quandoo's B2B platform.

These videos served as both promotional advertisements and instructional guides for potential and existing clients across 12 countries in 6 different languages.

My role involved the complete video production cycle - from conceptualizing and storyboarding to editing and overseeing the creation of voiceovers in various languages.

This digital campaign started off with a simple idea - what if we can “walk” with our fingers?

Yearcon, a Chinese shoe brand, wanted a digital campaign to encourage the younger generation to walk and travel more and at the same time promote their new shoe line. We created a mobile interactive campaign to encourage digital natives in China to step out their comfort zone and travel to any of their desired destination around the world on their phone. Those who “walked” the furthest, stand a chance to win shoes and vouchers from the brand.

Collection of various logos and marks I designed.

Brand identity and packaging design for a Chinese coffee & cafe brand.

The color palette, inspired by coffee's warmth, consisted of rich brown tones alongside earthy gold shades, aims to reflect its eco-conscious goals.

An integrated 360 campaign created along with a Korean-inspired web series to promote the Samsung Galaxy S4 flagship phone as a “Life Companion”.

My contributions to this project includes designing the campaign logo and campaign assets, contributing to the web series' story, creating and researching the look and feel for the campaign that translated across all platforms.

The 29th Southeast Asian Games is a biennial sports event involving 11 countries of Southeast Asia, with Malaysia as the host country for year 2017.

I created the logo and brand identity using Malaysia’s traditional Wau kite design and colourful lines to showcase our culture in a modern manner.

An apple tries to restore social order in the kitchen while humanity struggles to stay at home during the COVID-19 pandemic.

Wrote, directed & animated a stop-motion Covid-19 PSA mock ad for Berlin.

Selected for screening in -
-Taichung International Animation Festival
-Moinho Cine Fest
-5th Chaniartoon 2020
-COVIDaVINCI Film Festival 2020

George Orwell’s 1984 is filled with rhetorics that sounded firm but functioned to create confusion and weaken a populace.

I used ambigram (lettering/typography style that can be read when flipped or rotated) as an element to visually express the double meanings of the book, combined with strong and bold visuals to create a series of posters with a touch of authoritarian spirit.

The Challenge: How do you turn a traditional tea brand into a viral, shareable moment during the peak of summer?

The Solution: We moved beyond normal sampling paper cups to create "Popsicup" - frozen drinkable tea cups.

By turning the product itself into the packaging, we transformed a simple free tasting into a multi-sensory and an experience people would love to share on social media.

Through a blend of typography and collage illustration, I aim to capture the vibrant and playful spirit of Cheng Bao juice brand with their packaging design.

“Little Late” music video. I focused on crafting and directing a dreamy experience, aiming to visually translate the track's emotive core.

Using rain, the very thing that helps mosquitos breed, Rain Sprout transforms the humble umbrella into an active weapon in the fight against dengue.

Campaign Brief Asia Writeup